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digital marketing

Are dating apps the ultimate platform for marketing?

louise3

  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

Pokémon Go craze hits the UK!

david_profile

After a delay due to unexpected demand, the wildly popular app Pokémon Go can now be downloaded in the UK.  Over 15 million people have downloaded the app since its launch last weekend – such huge volumes caused the servers to crash – but you can now relax, it’s finally here! If you’re not familiar… more »

How to drive ROI from your digital marketing

Digital marketing is a world of three-letter acronyms – SEO and PPC are the first two that spring to mind – but in business the acronym ROI should rule your decision-making. It is only worth making an investment into your marketing if it will drive a positive return for you in the long run, either… more »

Responsive web design – where should I put the CSS?

man-hands-working-technology

Cascading Style Sheets, or CSS, were a huge step forward in web design, enabling site designers to separate the content of a web page from its formatting and structure for the first time. They are a way to create a consistent visual style across an entire site – using styles and classes to format elements… more »

Twitter DM changes make social media marketing easier

Twitter

Many businesses and sole traders use Twitter as a key component in their social media marketing mix, but recent changes have made it increasingly easy to do this. If you have never investigated Twitter as a way of reaching out to potential buyers, it is perhaps a better time than ever before to consider putting… more »

Twitter glitch notifies users of own activity

Twitter

Several Twitter users have been bemused this week after receiving notification emails to tell them they have just favourited a tweet. Twitter routinely informs users if a tweet in which they are mentioned is favourited by another user; however, it seems an update has removed its ability to filter out when that user is the… more »

Spring Trends for Digital Interaction

You are building a relationship with people who may continue to use your product for the next 25 years. Those interactions that you have, particularly through social streams that you can get through digital, are super valuable. It would be a shame not to invest in that. Chris Moody, Creative Director at Wolff Olins, speaking… more »

Making the most of your digital marketing

Insights from TFM&A give an idea of why digital marketing is still a challenge for many people even in marketing roles. In an article published by TFM&A Insights ahead of the TFM&A 2015 event at Olympia in London next month, Dave Chaffey of Smart Insights reveals the obstacles some businesses still face in their own… more »

New Year’s Resolutions

Kat Halsall

The New Year is the perfect time to reflect on the success or pitfalls of the previous year’s efforts, revisit goals and targets and revise your marketing strategy. Be honest with yourself when you assess what worked for you in 2014, stop throwing money at mediums that aren’t working for you, your budget may be… more »

Avenues to online marketing Manchester firms can use

online marketing

There are many different types of online marketing Manchester firms carry out, from on-site SEO to link-building, pay per click (PPC) and banner advertising. A Google Webmaster Central Blog post goes beyond this, pointing out the potential to create social networking profiles, appear on online maps, and so on. But what are the best methods… more »

A workplace inspired by Sir Richard Branson, or Kara?

Wayne

Last week I read a very interesting and thought provoking article about Sir Richard Branson and his staff across the Virgin group of companies. The article was about Sir Richard allowing his staff to pretty much come and go as they please, providing all work, projects, targets and revenues were hit/completed properly. I think the… more »

B2B digital marketing spend – does it add up?

We’ve been running the sums on the latest IDM B2B Barometer, to see if the figures stack up in terms of companies’ B2B digital marketing spend, and it makes for interesting reading. First of all, the headline statistic has to be that 56% of marketers have seen their budget increase in the past 12 months… more »