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Copywriting

Google leads the way with HTTPS for Blogger

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Google have revealed that all Blogger-hosted blogs will use a secure HTTPS connection in future, with the transition due to be completed by early May. HTTPS means any data sent by the website to the user’s computer, or vice versa, is encrypted so that sensitive information like credit card numbers cannot be stolen simply by… more »

Print vs. Digital: Which is Best?

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Print media is often neglected these days as a less important part of branding and marketing. With tighter budgets and deadlines I can see why it is falling by the wayside, in favour of shiny new interactive media, but I still think it has great value. Henry Jenkins, celebrated author on the topic, writes about… more »

Blogging on the right side of the law

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Modern digital marketing agencies offer a broad range of services, not only including online advertising and pay per click, along with the mature methods of SEO, but also ever-evolving social media and content marketing such as blogging. But a case from France highlights why it can be safer to outsource blogging to your digital marketing… more »

Six rules to follow for ‘killer’ web content

Rachel Cunnane

Not having enough content to “fill a page” is a common concern that we hear from our clients during the content population stage of building a website. Bulking out pages with filler content is unnecessary, exhausting (to write and to read) and ultimately, detrimental to the objectives of your website. Searching online for quality information,… more »