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Advertising

Internet passes 50% mark to be majority of UK advertising

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Internet advertising has reached a major milestone, passing the 50% mark of all UK advertising by value to become the single majority method used in British marketing. Figures from the Internet Advertising Bureau UK and PricewaterhouseCoopers show that in early 2009, internet advertising accounted for about a quarter of UK marketing spend. This gave the… more »

Are dating apps the ultimate platform for marketing?

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  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

Expand your social media reach with paid for advertising

Julaine

We’re all familiar with the benefits of social media and the reach they have, but could you be missing out on a wider audience? Over the last few months we’ve been trialling paid for social media advertising as part of some of our clients SEO budgets. The beauty of social media is that people register… more »

Print vs. Digital: Which is Best?

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Print media is often neglected these days as a less important part of branding and marketing. With tighter budgets and deadlines I can see why it is falling by the wayside, in favour of shiny new interactive media, but I still think it has great value. Henry Jenkins, celebrated author on the topic, writes about… more »

Eye Catching, Creative, Memorable Marketing Campaigns

Wayne

While watching the opening games of the world cup, I stumbled across what I thought was a very clever and quite funny advert from Aldi starring Graham Taylor, ex England manager and the infamous turnip. Check it out at the end of this blog post. Adverts and marketing have always been an interest and a… more »