There’s only ten days to go until Christmas and many of us will yet to have finished (or even started!) our Christmas shopping. So it’s now that we pound the streets or jump online looking for those elusive gifts. For those keen to avoid the hustle and bustle of the shops at this time of year, paying for quick delivery on online purchases somehow seems worth it. So even with ten days to go, it’s still not too late for your online marketing to have an effect.
With Black Friday just behind us and a surge of online Christmas purchases made around the clock, we are now hearing of delivery companies being unable to fulfil their delivery commitments. Surely this is a testament to the power of discounts, promotions and online marketing campaigns? Websites cry out ‘Spend £XX and get free shipping!’ and many offer a collect in store option demonstrating a willingness to adapt to varying customer needs. Then there’s the discount battle: 20% off, 30% off and even half price items. These are all ways you can secure those orders in a time when customers’ money is tight and you have to fight harder for orders.
Getting your presence out there will prove very beneficial, especially at this time of year not just for online purchases but to increase footfall through your doors. And dare I say it; it’s now time to think about next Christmas! Think ahead and prepare for the 2015 Christmas season by collecting as much analytical data as possible this Christmas: When did people order? Which channel produced the most amount of revenue? This will all help with next year’s marketing campaigns and ensure it’s a Merry Christmas!