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2017

Digital Marketing Trends for 2018

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…But first, a big WELCOME to Jamie, the newest member of the First Internet family! Here’s his first (of many) blogs, great to have you on board, take it away… OK, here goes nothing! With the online world forever expanding and new technologies being developed, new trends are being introduced every year, and 2018 will… more »

Common SEO Mistakes to Avoid

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When it comes to SEO nothing is ever set in stone. Google is renowned for constantly updating its algorithms, making website optimisation tricky. Although, certain practices always remain the same, things that were once considered good practice can quickly become the exact opposite. The key to having a healthy website that appeals to both users… more »

Cyber-attacks strike again… But what can you do about it?

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Last month, our developer Joe wrote about the ‘WannaCry’ attack, which caused a crisis in the National Health Service hospitals and some of Europe’s biggest businesses, affecting 230,000 computers in over 150 countries. In the past 24 hours, many companies across the EU and US have been victim to another ransomware attack, this time, named… more »

WannaCry? The NHS certainly did.

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On the 12/05/2017 one of the biggest cyber-attacks quickly spread over the world, causing a crisis in National Health Service hospitals and some of Europe’s biggest businesses. The new strain of ransomware WannaCry (also known as WanaCrypt0r and Wcry) is a malware that usually locks users out of their own system (usually by encrypting the… more »

Google and Facebook team up against fake news

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In recent months and in the run up to the UK general election, both Google and Facebook have been under pressure to address fake news. BuzzFeed research found that in the months running up to the US election, the top performing fake news items generated more engagement than top stories from major news outlets. The… more »

Is Meta Data Still Important for SEO in 2017?

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The world of search engine optimisation is constantly changing. As it evolves however, certain practices that used to be considered ethical become obsolete. As Google rolls out new algorithm updates every year, thousands of SEOs across the globe are forced to adapt. Lately there’s been quite a lot of debate in the digital marketing community… more »

Google Announces Invisible reCAPTCHA, Marking End of an Era for (Human) Users

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If you were born prior to the turn of the millennium, you most likely associate the word “CAPTCHA” with an instant feeling of irritation and a squinting of the eyes, in an attempt to read two garbled and barely legible words from a small box on your computer screen.   Thankfully, we’ve come a long… more »

A How-to Guide on Social Media for Small Businesses

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There is a huge misconception surrounding the use of social media and what it can do for small businesses. Long gone are they days where you can rely on word-of-mouth to get customers for your business as the online world is getting increasingly popular. When the term ‘social media’ crops up many people think of… more »

Fancy a brew and an SEO review?

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Several thousand Google algorithm updates happened in 2016 and with many more expected for 2017, there’s plenty to keep us busy! These changes can impact your site performance if you don’t stay up to date, so if your website isn’t performing as well as you’d like recently, it might be time for you to invest… more »