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October 2016

Mobile Google rankings to overtake desktop

zzelle

With every 7 out of 8 minutes spent on media being on mobile devices, and more than half of searches made on Google are on mobile, it’s clear that mobile internet use is increasing. And with mobile overtaking desktop use, Google is encouraging mobile usage even more. Last year, we were made aware that Google… more »

Internet passes 50% mark to be majority of UK advertising

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Internet advertising has reached a major milestone, passing the 50% mark of all UK advertising by value to become the single majority method used in British marketing. Figures from the Internet Advertising Bureau UK and PricewaterhouseCoopers show that in early 2009, internet advertising accounted for about a quarter of UK marketing spend. This gave the… more »

Five essential elements that will improve your ad and landing page conversion rate.

Tom Kerwin

Your product or service might be fantastic, but if your advert or landing page doesn’t prompt the user to buy it, your conversion rate could be very low. This blog identifies five important elements to bear in mind. 1. Images Recent stats show 78% of shoppers want to see images, 67% say the image they… more »

First is best – even in long buying decisions

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It’s normal for buying decisions to take longer when consumers shop for high-value products – and for customers to spend that time comparing different product features and deciding on the best value for money. When it comes to web marketing, you could be forgiven for thinking that means it’s less important to be the first… more »

Introducing Marketplace to Facebook

louise3

Rivalling Gumtree and eBay, Facebook introduces Marketplace where people can buy and sell with their local community via their mobile phones. In our very busy world, Facebook is known for connecting and keeping people updated with friends and family. However, Mary Ku (Facebook’s director of product management) admitted that in recent years, people have been… more »