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August 2016

When bad online reviews turn good

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A five-star rating might not be all it’s cracked up to be in the world of online reviews – in fact, a four-star rating could be better for product sales in the long run. If that sounds strange, think about what you are looking for when you read online reviews of a product with a… more »

Facebook Lifestage app vs. Snapchat

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Facebook launches Lifestage app for school teens In a constant attempt to innovate and gain a younger audience, Facebook is directly taking on Snapchat by launching a video-sharing mobile app aimed at teenagers. Those who use the Lifestage app can create profiles based on shared pictures and videos according to their feelings, likes and dislikes…. more »

Pay-By-Selfie? Amazon files patent for new payment system

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The rise of the selfie appears unstoppable. The online retailer Amazon first patented one-click purchasing; now they have gone one step further by submitting a patent application for payments by selfies. The patent application shows that while many approaches rely on a password to be entered for user authentication, these passwords can be taken or… more »

Google Trends reveals the gold standard of Rio 2016 searches

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Google Trends have been tweeting some of the latest search trends amid the ongoing sporting events of the Rio 2016 Summer Olympic Games. With Team GB scooping medals in the cycling and the rowing, related searches surged in popularity as viewers at home checked on all manner of topics. In cycling-related searches, most people wanted… more »