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July 2016

Premier League club’s marketing appeal

Tom Kerwin

The 2016/2017 Premier League football season is vastly approaching and many of our favourite teams have new commercial sponsors and partners. We decided to have a look at the colossal amount of money these global brands spend on such marketing activity. Just last week Richard Branson’s Virgin Money teamed up with Manchester United as their… more »

To mark World Emoji Day, new emojis are released to break gender stereotypes!

gender bender emojis

July 17th was World Emoji Day, marking a global celebration of the emoticon-style icons that have become an online language in their own right. Emojis fly in the face of plain-text web design, turning entire words into a single icon, such as a national flag to represent a country name, or a tiny globe in… more »

Are dating apps the ultimate platform for marketing?

louise3

  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

Pokémon Go craze hits the UK!

david_profile

After a delay due to unexpected demand, the wildly popular app Pokémon Go can now be downloaded in the UK.  Over 15 million people have downloaded the app since its launch last weekend – such huge volumes caused the servers to crash – but you can now relax, it’s finally here! If you’re not familiar… more »

How to drive ROI from your digital marketing

Digital marketing is a world of three-letter acronyms – SEO and PPC are the first two that spring to mind – but in business the acronym ROI should rule your decision-making. It is only worth making an investment into your marketing if it will drive a positive return for you in the long run, either… more »

Oculus lifts headset DRM restrictions

Oculus

Virtual reality company Oculus has removed DRM (Digital Content Management) that disallowed individuals to play games made for its Rift headset on an adversary gadget. When the locks were added, VR fans developed a small application called Revive that let individuals move or port Oculus protected software on to the HTC Vive made by HTC… more »