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March 2016

Introducing accelerated mobile pages (AMPs)

We all know the mobile web is continuing to rise in importance all the time, bringing new opportunities in local SEO and in better ranking for mobile-friendly websites. But if you use the internet via a mobile device regularly, you’ll know that a large part of what’s already out there is far from mobile-friendly, whether… more »

Google SEO: What Matters Most?

Google SEO: What Matters Most?

Web marketers often talk about ‘ranking factors’, and these are the various characteristics of your page or website that help to decide its position in the search results – SEO, or search engine optimisation, is about putting the right combination of those factors in place to achieve the best possible search ranking. Google SEO is… more »

Google removes right-hand ads from SERPs – what does this mean for SEM?

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The search engine marketing (SEM) community has been buzzing in recent days with the news that Google will no longer display ‘paid’ or ‘sponsored’ ads at the right-hand side of its search engine result pages, or SERPs. In recent years, a normal SERP has contained advertisements at the top, and a column of ads down… more »