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April 2015

Happy 5th Birthday, Twitter Advertising!

Twitter Advertising

This month marks the 5th birthday anniversary for Twitter advertising, ensuring Twitter as a hugely profitable digital marketing tool and one of the largest social networking forces to be reckoned with in the entire world! The highly successful form of marketing, allows marketers to buy tweets that show up in users’ timelines, much like a… more »

Google Mobilegeddon and Twitter DMs ‘from anyone’

Mobilegeddon_jpg_280x280_crop_q95

It’s been a busy week both in terms of SEO for mobile sites and social media, with Google’s ‘Mobilegeddon’ algorithm sharing the headlines with Twitter’s ‘DMs from anyone’ update. Google’s is the major of the two updates, so it’s worth stating once again – if your website is not mobile-friendly, it will now be penalised… more »

#mobileaggedon

Wayne

Today’s the day; the supposed #mobileaggedon people like us have been talking about since the end of February, when Google announced their impending algorithm change. It’s been much talked about over the last couple of months and we’ve been working hard to ensure our clients were aware of the potential implications of ignoring the warnings… more »

Why you might see more Facebook data from August

firehose

When it comes to planning your social media marketing, there are plenty of options – from a professional LinkedIn profile, to a friendly Twitter account, to the mini community of a Facebook page. But it’s fair to say Twitter has become the most pervasive platform in our offline lives, with hashtags appearing in the corner… more »

Twitter updates mobile trends and retires Discover tab

responsive web design

With about two weeks left before Google’s April 21st algorithm update to prioritise mobile-friendly websites in mobile search results, Twitter are also focusing on updates for their users on the move. The microblogging platform has announced a change to how it displays trending topics on some mobile apps, starting with iOS and Android. Other platforms… more »

Chocolate and Politics!

Twitter

Easter weekend – 4 days filled with chocolate, hot cross buns, walks in the sunshine and of course – love it or hate it – the election campaign! How many of us watched the election TV debate and afterwards took to our keyboards to voice our reactions to what we had seen? It seems widely… more »

Google’s Fools go mobile

chromeselfie

In the month when Google’s ranking of mobile search results becomes heavily influenced by the ‘mobile friendliness’ of sites, it’s perhaps little surprise that the search giant’s April Fools pranks also leaned towards mobile users. Probably the best of the bunch was #ChromeSelfie, a supposed new service for mobile users of the Google Chrome web… more »