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November 2014

Arrested development: When to redesign a website

web design

It’s easy to think of web development as a one-off, and online marketing as an ongoing process, leading many online brands to commission a relatively static site, and then go about trying to promote it. But research conducted at the University of Missouri-Columbia reveals when it might be better to redesign a website, rather than… more »

BLACK FRIDAY!!

davidprofile

It’s that time of the year again, Black Friday is back, and shoppers are getting ready for the discounts that will hit both the stores and online sales this Friday! This US tradition has recently been adopted here in the UK and gets bigger each year with more offers than ever before! The public are… more »

Last chance for Black Friday SEO boost

black friday

Black Friday 2014 is on November 28th, so time is almost up if you hope to gain an SEO boost of any kind from this traditionally American red-letter date. Although it has its origins in the US as the first Friday after Thanksgiving, Black Friday is becoming increasingly significant as a shopping date in the… more »

Expand your social media reach with paid for advertising

Julaine

We’re all familiar with the benefits of social media and the reach they have, but could you be missing out on a wider audience? Over the last few months we’ve been trialling paid for social media advertising as part of some of our clients SEO budgets. The beauty of social media is that people register… more »

Putting DreamToys on your SEO Christmas list

toy-retailers-association-logo

If you’re a retailer, the Toy Retailers Association DreamToys list is an essential heads-up when it comes to planning your SEO Christmas list. A dozen toys make the hallowed list each year, and the selection for 2014 probably comes as no surprise, with a couple of entries for Disney’s Frozen, and long-time favourites like Lego,… more »

Measurement matters in online marketing

Online Percentage

What matters most in online marketing? Is it crafting the perfect marketing message, reaching the most potential customers, or the total number or size of orders placed? The answer, according to a Google Analytics Blog post, is measurement, which allows you to track the performance of all of the different aspects of your online marketing…. more »

A strong brand equals strong profits

Richard Blamire

You may have read in the news today that Larry Page, the CEO of Google, believes the company he helped found, needs a new mission statement. After 14 years of growth the ubiquitous brand has become one of the biggest companies in the world. So big in fact that the company may have nowoutgrown its… more »