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October 2014

The SEO Nightmare Before Christmas

Christmas presents

If the spectre of festive SEO haunts you in the run-up to Christmas, then it’s time to start getting scared, because for some people the holiday season is already here. Online analyst Nielsen reports that 22% of American consumers have already started their Christmas shopping – and while this may be in part due to… more »

Amazon adds to autumn dates for online marketing

amazon halloween

Last week we reported on some of Google’s red-letter dates for online marketing in the run-up to Christmas, including the traditionally busiest days for online and real-world shopping, as well as for mobile retail-related searches. Now Amazon have issued their own calendar of key dates throughout this autumn and up to Christmas, aimed at affiliates… more »

Christmas: The online marketing opportunity that never sleeps

christmas

Like it or not, Christmas is on its way, and time is fast running out to make sure online marketing campaigns are timed to coincide with the greatest opportunities that come with the biggest retail holiday of them all. Google have published a calendar on the Inside AdWords blog, showing the extent to which “shopping… more »

Avenues to online marketing Manchester firms can use

online marketing

There are many different types of online marketing Manchester firms carry out, from on-site SEO to link-building, pay per click (PPC) and banner advertising. A Google Webmaster Central Blog post goes beyond this, pointing out the potential to create social networking profiles, appear on online maps, and so on. But what are the best methods… more »

Shell Shock Bug Alert

You may have heard about the “Shellshock” bug that’s affecting Linux and Mac Systems and if you’re worried about it affecting you then let us put your minds at ease. There’s no getting away from the fact that it was a pretty serious bug that could be leveraged on a large number of servers worldwide… more »

All aboard the Panda SEO rollercoaster – again

panda

Just when it seemed like the dust had finally more or less settled from Google’s rollout of its Panda SEO algorithm, the search engine giant has announced a new major update. Pierre Far shared the news on his Google+ account, having taken over from Matt Cutts during his current sabbatical from the role of Head… more »