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August 2014

Boom time for online marketing as ecommerce intentions double

ecommerce

Online marketing is undergoing an unprecedented boom time, with many categories of ecommerce seeing buying intentions double and even triple. According to a Nielsen report, more than half of the 22 product categories it tracks have seen shoppers’ buying intentions double since 2011, with several tripling in that time. The list of high-growth segments is… more »

Canals, bicycles and web frameworks

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This week two of our developers are jetting off to an international development conference held in Amsterdam, called Laracon. The conference is spread over three days and revolves around Laravel, the open-source backend framework that First Internet has used in its new bespoke codebase. It will feature both a networking and community day with opportunities… more »

Moving towards touchscreen web design for desktop templates

Touch Screen

The rise of tablets and smartphones has led to a transformation in touchscreen web design – many sites now opt for an entirely separate mobile template optimised for touch, or use responsive CSS to remove page elements that depend on actions like ‘hover’ or ‘mouseover’, which are all but meaningless on mobile devices. But the… more »

A picture paints a thousand words…and more!

Photography Manchester

As most SEO companies will tell you, you can’t have a good website without good content.  Good content however doesn’t just mean the written text on your website; it’s about website photography as well.  They say a picture paints a thousand words, and this can make an image easier for your website visitors to take… more »

B2B digital marketing spend – does it add up?

We’ve been running the sums on the latest IDM B2B Barometer, to see if the figures stack up in terms of companies’ B2B digital marketing spend, and it makes for interesting reading. First of all, the headline statistic has to be that 56% of marketers have seen their budget increase in the past 12 months… more »

50 billion images. (Or Print vs Digital Part 2)

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As a digital project manager, assisting clients with content management is often a significant part of the role. Tom discussed in a recent post that good photography is crucial to a good website and as an agency, we are meticulous in ensuring the very best image is used to portray the correct message. Managing and… more »

Why Manchester webmasters should go secure to boost SEO rankings

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Manchester webmasters, listen up – there’s a new way to boost SEO rankings, and it involves making your website secure. It can often feel like Google give with one hand, and take away with the other, and certainly when they switched to HTTPS for search queries, it took a lot away from most webmasters’ keyword… more »

Print vs. Digital: Which is Best?

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Print media is often neglected these days as a less important part of branding and marketing. With tighter budgets and deadlines I can see why it is falling by the wayside, in favour of shiny new interactive media, but I still think it has great value. Henry Jenkins, celebrated author on the topic, writes about… more »