June 2014
Facebook under fire for ‘Can we depress our users?’ experiment
The social network Facebook has come under fire from its users for going ahead with a secret experiment to determine whether it could effectively cause negative emotions among its user base by manipulating their exposure to news stories in their Facebook feed. Although the study was short – it lasted for just one week in… more »
At-the-match web access finally kicks off
Marketers love a captive audience, which goes some way to explain why local SEO is such a growth industry – but ‘audiences’ in the literal sense have always represented something of a challenge. Anyone who has ever attended a major sporting event will have shared in the frustration of wanting to text or tweet about… more »
Eye Catching, Creative, Memorable Marketing Campaigns
While watching the opening games of the world cup, I stumbled across what I thought was a very clever and quite funny advert from Aldi starring Graham Taylor, ex England manager and the infamous turnip. Check it out at the end of this blog post. Adverts and marketing have always been an interest and a… more »
Google’s ‘Right to be Forgotten’ requires a cultural shift in search
The so-called ‘Right to be Forgotten’ has been causing problems for Google in recent weeks, after an EU ruling that the search engine must delist negative results about individuals, once they are no longer deemed to be relevant. But where does that leave search – are we entering an age in which the individual will… more »
Customer service gets social
Social media, of some kind, must form part of your marketing strategy in 2014 and beyond. The rise in social media has influenced customer and brand behaviour on so many levels. Twitter and Facebook in particular are now where customers go to voice their opinions on your brand and this new channel for expression has… more »
Google helps webmasters spot World Cup trends
The Google Trends World Cup microsite has launched to coincide with the start of the FIFA tournament, and it provides a one-stop resource to track search trends and even national moods as the match results begin to come in. As a result, webmasters not only have the chance to see what words and phrases are… more »
For safety is not a gadget but a state of mind
At First Internet we have had to deal with security issues from time-to-time. We take the protection of our clients data very seriously and always endeavour to keep it as safe as possible, but that doesn’t mean we don’t face complications. Knowing this and being capable of reacting accordingly is what is important. Several months… more »
‘Social’ goes real-world at SAScon search and analytics conference
SAScon, the Manchester-based Search, Analytics & Social Media Conference, took place on Thursday and Friday of this week, with the promise of “some seriously hardcore late-night social sessions”. If that sounds like a web marketer’s description of a Twitter hashtag campaign, then it’s not far from the truth, as the event is aimed at webmasters,… more »
Hold on to your hats, Dot UK is coming!
From June 10th, the new .uk domain will be available to register, offering another piece of digital space to build your business on with a clear connection to the UK. One of the benefits of investing in the new, shorter URL is that the visitor’s attention is shifted away from all the w’s and dots… more »
