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September 2012

Video drives website marketing success higher

Adding video content to your website marketing mix can drive many key analytics metrics higher, according to a report from Aberdeen Group on the ‘best in class’ companies currently using video. The best-in-class performers are defined as being the top 20% of all participants in a recent Aberdeen Group study, based on aggregate performance data…. more »

Share-happy youngsters offer rich data mine for online marketers

Mining data from your customers could become easier than ever for online marketers in the years to come, as Generation Z reach maturity. The current generation of 18 to 24-year-olds – also sometimes called the ‘Facebook Generation’ – have revealed their willingness to relinquish their personal data in a new survey by Experian. Although the… more »

The Professional Web Design Process: Development

Now for the technical phase, where all the planning and design mock ups becomes a reality. Building the back-end/structure of the web site The developer will set up their development framework (we use mainly use Cake PHP and WordPress but we’re flexible and are able to use other code bases too). Then create templates for… more »

The Professional Web Design Process: Design

The second part of the web design process id the actual design itself. This where we take the wireframes and content from the planning stage and dress it up according to the clients’ brand guidelines. Mock-ups We design the necessary pages and elements in Photoshop which allows for relatively easy modifications so if the client… more »

Bing advises on finding new value in online marketing efforts

Online marketing is often centred around a troublesome paradox – you can only analyse the traffic you receive. That means that you can see the ROI you get from each of your website visitors, but you can’t easily see the ROI lost due to pages that don’t attract as many hits as they might. Deciding… more »

The Professional Web Design Process: Planning

Following a detailed and well explained web design and development process speeds up our workflow and thus saves the client money and save everyone involved a lot of headaches. Hopefully once the process has been explained to the client they’ll feel much more confident and comfortable with the services they’re paying for. This series of… more »

Six steps to social media excellence

Gartner’s six steps to social media excellence highlight some of the most common oversights committed by marketing managers who forget that social networks are about collaboration – and, therefore, that the audience must be involved too. Participation tops the list, as active involvement of the audience helps to build follower numbers, rather than old-style corporate… more »