Online Advertising Overtakes Traditional Media

Christmas 2010 will go down in history as the time when all retailers realised they could no longer afford to ignore online. As the high street struggled with spiralling market conditions and dwindling consumer confidence, online retailers enjoyed record sales and an increase in the number of people buying online.

Recent figures from the IAB revealed that one in ten people do all their shopping online, while over 67% consumers say that they go online to shop at least twice a week. Another report, conducted by online consumer watchdog, ‘Think Tank’ found that the majority of people would prefer to buy from a brand that had a website.

The evidence speaks for itself, for businesses to survive the current market conditions; they must have an online presence.