Choosing Digital for Entertainment

The internet has always been a medium where free content is natural and we have come to expect it. Whether it be an article, document or video content we are used to viewing these without having to pay. In a recent study carried out by Edelman, it stated that the internet came second for entertainment purposes, with television in the first position, of course.

In the US, a healthy increase of 15% of users compared to 2009 have been accessing content online for entertainment. The study also highlighted the fact that this is the first year that users are more likely to opt for paid content vs. free content. Perhaps this is because there has been an increase in sites offering paid content and the poor quality of free content can ruin the user experience.

Delving deeper into the study, the reason for the uprise in digital entertainment is that 61% of 18-24 year olds in the UK consider social networking to be a form of entertainment. Do you think that the constant evolution of web design and web development have been factors of this increase?