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Google Trends reveals the gold standard of Rio 2016 searches

rio 2016

Google Trends have been tweeting some of the latest search trends amid the ongoing sporting events of the Rio 2016 Summer Olympic Games. With Team GB scooping medals in the cycling and the rowing, related searches surged in popularity as viewers at home checked on all manner of topics. In cycling-related searches, most people wanted… more »

Brexit: The Story in Search

Brexit text with British and Eu flags illustration

The nation went to the polling stations on June 23rd, but it was not until the morning of June 24th that the results began to come in – and Google Trends highlighted some of the immediate effects this had on people’s search behaviour. First of all, at 3:44am, long before the Leave victory was confirmed,… more »

Google leads the way with HTTPS for Blogger

800px-Google_Name.svg

Google have revealed that all Blogger-hosted blogs will use a secure HTTPS connection in future, with the transition due to be completed by early May. HTTPS means any data sent by the website to the user’s computer, or vice versa, is encrypted so that sensitive information like credit card numbers cannot be stolen simply by… more »

Search with foresight: Bing US predicts Oscar winners

Several Oscar statues

Microsoft have taken search to the next level, with the US-facing version of their Bing search engine currently predicting its ‘best guess’ of who will win an Oscar this weekend. The 87th Academy Awards ceremony is scheduled to occur on February 22nd, yet search for ‘oscars nominations’ on Bing US (click the Settings cog on… more »

First 2015 search trends combine revolution and resolutions

google

Google have published the first full ‘Through the Google lens’ search trends report of 2015, providing a glimpse of what people were searching for between January 2nd and 8th. In the year’s first post to the Official Google Blog, communications associate Jenise Araujo writes that her own search queries included ‘gym discounts’ and ‘Heartbreak Hotel’…. more »

New Year’s Resolutions

Kat Halsall

The New Year is the perfect time to reflect on the success or pitfalls of the previous year’s efforts, revisit goals and targets and revise your marketing strategy. Be honest with yourself when you assess what worked for you in 2014, stop throwing money at mediums that aren’t working for you, your budget may be… more »

Expand your social media reach with paid for advertising

Julaine

We’re all familiar with the benefits of social media and the reach they have, but could you be missing out on a wider audience? Over the last few months we’ve been trialling paid for social media advertising as part of some of our clients SEO budgets. The beauty of social media is that people register… more »

All aboard the Panda SEO rollercoaster – again

panda

Just when it seemed like the dust had finally more or less settled from Google’s rollout of its Panda SEO algorithm, the search engine giant has announced a new major update. Pierre Far shared the news on his Google+ account, having taken over from Matt Cutts during his current sabbatical from the role of Head… more »

Google is at it again!

Kat Halsall

An important part of any SEO or PPC campaign is keyword research, it is crucial to nail the fundamentals and get the foundations in place before storming ahead with your campaign. So to help us Google has…made it as difficult as possible? Hmm. Not content with removing a whopping 95% of keyword traffic from Google… more »

Google Pigeon boosts prospects for local SEO further

Google Pigeon

Have you heard of Google Pigeon – the search engine’s latest algorithm update, which targets local SEO – since its introduction around the end of June? As always, these things take some time to shake out, and the first outcomes of Google Pigeon have not been wholly positive. The update appears to be based on… more »

The line is just a dot to you!

Kat Halsall

Google loves to keep us on our toes and is constantly moving the goal posts, just last week they dropped some of the key features of Google authorship – a project it’s been pushing and promoting since 2011. With Google’s continuous updates and changing of direction it is imperative to cover all bases and compliment… more »

Google is getting smarter, don’t get left behind

Kat Halsall

At First Internet we have always highlighted the importance of writing relevant, fresh content for your website. We urged you to write as naturally as possible about your sector, as often as possible. In the past you may have been able to sneak in a few keywords in a semi-dubious fashion, thinking “it’s ok, it’s… more »

Google Goes Gaga

Nat

Google’s mission statement from the start was “to organise the world’s information and make it universally accessible and useful”. Google has been very successful in its mission and now dominates the digital world in most areas including search, software, online advertising technologies to name a few. With its acquisition of video sharing website, YouTube, in… more »

Bing subtly shift search forwards

While Yahoo! heralded their recent logo update with a month-long (and not entirely well received) showcase of the rejected candidate logos, Bing have quietly changed theirs with seemingly no fuss whatsoever. The new, angular-looking logo is visible on the Bing UK homepage, and is part of the shift towards ‘New Bing’ as Microsoft bring together… more »

Search engines act on local commerce listings

The two main search engines have both recently outlined improvements to their local commerce listings – specifically local results in Google Shopping and a move towards more region-specific Bing Offers. Bing’s move is currently being tested only in the Seattle area, but a full roll-out would likely see it become possible for users to register… more »