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SEO

Common SEO Mistakes to Avoid

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When it comes to SEO nothing is ever set in stone. Google is renowned for constantly updating its algorithms, making website optimisation tricky. Although, certain practices always remain the same, things that were once considered good practice can quickly become the exact opposite. The key to having a healthy website that appeals to both users… more »

Is Meta Data Still Important for SEO in 2017?

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The world of search engine optimisation is constantly changing. As it evolves however, certain practices that used to be considered ethical become obsolete. As Google rolls out new algorithm updates every year, thousands of SEOs across the globe are forced to adapt. Lately there’s been quite a lot of debate in the digital marketing community… more »

Fancy a brew and an SEO review?

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Several thousand Google algorithm updates happened in 2016 and with many more expected for 2017, there’s plenty to keep us busy! These changes can impact your site performance if you don’t stay up to date, so if your website isn’t performing as well as you’d like recently, it might be time for you to invest… more »

Five major ranking factors for SEO in 2017

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As 2017 gets underway it’s a good time to summarise some of the main ranking factors for SEO in recent years, and which are likely to remain at the top of the list during the coming 12 months.   That’s not to say there won’t be some new surprises along the way as Google update… more »

Facebook unveils AI image alt text

Facebook

Image alt text was one of the very first places to get used for SEO, way back when marketers realised the text on their pages could be important in determining their rank in the search results. More recently, correctly worded image alt text became significant in Google Images searches, allowing the search engine to understand… more »

Introducing accelerated mobile pages (AMPs)

We all know the mobile web is continuing to rise in importance all the time, bringing new opportunities in local SEO and in better ranking for mobile-friendly websites. But if you use the internet via a mobile device regularly, you’ll know that a large part of what’s already out there is far from mobile-friendly, whether… more »

Google SEO: What Matters Most?

Google SEO: What Matters Most?

Web marketers often talk about ‘ranking factors’, and these are the various characteristics of your page or website that help to decide its position in the search results – SEO, or search engine optimisation, is about putting the right combination of those factors in place to achieve the best possible search ranking. Google SEO is… more »

Google’s UK Year in Search

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Google have published their ‘Year in Search’, giving an insight into the trends recorded in organic search – and therefore in SEO – over the course of 2015. In the UK, the year began with The Dress (was it blue and black, or white and gold?) along with a surge in searches relating to the… more »

Responsive web design – where should I put the CSS?

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Cascading Style Sheets, or CSS, were a huge step forward in web design, enabling site designers to separate the content of a web page from its formatting and structure for the first time. They are a way to create a consistent visual style across an entire site – using styles and classes to format elements… more »

The sophomore era of m-commerce

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The age of m-commerce has reached its second stage, with device penetration soaring in the UK and abroad, the retail sector finally responding to its implications, but the market as a whole still far from maturity.   A Barclays Corporate report entitled simply ‘The future of m-commerce’ predicts the percentage of sales made via a… more »

What does the retirement of Internet Explorer mean for web design?

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Microsoft recently announced that they are retiring old versions of Internet Explorer, meaning future patches, security updates and so on will only be available for the most recent version of the web browser on each Windows operating system. The move tallies with Microsoft’s trend towards encouraging users to update more promptly to new versions of… more »

The best and worst in modern web design

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Modern web design is an ever-changing discipline, so how do you know if you’re getting it right? Like it or not, Google have become the ‘world internet police’ when it comes to dictating what goes in modern web design – so make sure you’re keeping the leading search engine happy if you value your rankings…. more »

Christmas SEO surge has already begun

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Strange things happen in September – supermarkets start selling Yule logs, pubs start taking bookings for the festive season, and the Christmas SEO surge begins in earnest. It might seem incredibly early, with almost a third of the year still to go, but factor in the time taken to acquire stock, ship items out to… more »

Twitter DM changes make social media marketing easier

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Many businesses and sole traders use Twitter as a key component in their social media marketing mix, but recent changes have made it increasingly easy to do this. If you have never investigated Twitter as a way of reaching out to potential buyers, it is perhaps a better time than ever before to consider putting… more »

5 Tips for Local SEO in Manchester

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The internet made the world into a ‘global village’, but that’s no reason to turn your back on your local customer base – here are five of our top tips for local SEO in Manchester. Know the city First of all, use your local knowledge – are your customers in Didsbury or Denton? Withington or… more »

Bing adopts https – there goes the keyword data

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The great ‘not provided’ purge of keyword data when Google made the move to ‘https’ encrypted search traffic by default was the scourge of SEO managers everywhere, but until now Bing has continued to pass keyword data through to analytics platforms, providing a smaller snapshot of search performance. That is about to change – in… more »

#mobileaggedon

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Today’s the day; the supposed #mobileaggedon people like us have been talking about since the end of February, when Google announced their impending algorithm change. It’s been much talked about over the last couple of months and we’ve been working hard to ensure our clients were aware of the potential implications of ignoring the warnings… more »

Spring Trends for Digital Interaction

You are building a relationship with people who may continue to use your product for the next 25 years. Those interactions that you have, particularly through social streams that you can get through digital, are super valuable. It would be a shame not to invest in that. Chris Moody, Creative Director at Wolff Olins, speaking… more »

New Year’s Resolutions

Kat Halsall

The New Year is the perfect time to reflect on the success or pitfalls of the previous year’s efforts, revisit goals and targets and revise your marketing strategy. Be honest with yourself when you assess what worked for you in 2014, stop throwing money at mediums that aren’t working for you, your budget may be… more »

Make structured data and responsive web design your SEO resolutions

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Ever since the first Cascading Style Sheets were created, the design and content of websites have been two very separate things – which has, in turn, made it possible for content management systems like WordPress to become the norm. Have a site template designed, and you can add text content yourself without needing to know… more »