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Search Engine Marketing

Facebook unveils AI image alt text

Facebook

Image alt text was one of the very first places to get used for SEO, way back when marketers realised the text on their pages could be important in determining their rank in the search results. More recently, correctly worded image alt text became significant in Google Images searches, allowing the search engine to understand… more »

Introducing accelerated mobile pages (AMPs)

We all know the mobile web is continuing to rise in importance all the time, bringing new opportunities in local SEO and in better ranking for mobile-friendly websites. But if you use the internet via a mobile device regularly, you’ll know that a large part of what’s already out there is far from mobile-friendly, whether… more »

Google removes right-hand ads from SERPs – what does this mean for SEM?

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The search engine marketing (SEM) community has been buzzing in recent days with the news that Google will no longer display ‘paid’ or ‘sponsored’ ads at the right-hand side of its search engine result pages, or SERPs. In recent years, a normal SERP has contained advertisements at the top, and a column of ads down… more »