0161 941 5330

online marketing

To mark World Emoji Day, new emojis are released to break gender stereotypes!

gender bender emojis

July 17th was World Emoji Day, marking a global celebration of the emoticon-style icons that have become an online language in their own right. Emojis fly in the face of plain-text web design, turning entire words into a single icon, such as a national flag to represent a country name, or a tiny globe in… more »

Are dating apps the ultimate platform for marketing?

louise3

  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

The best and worst in modern web design

Touch Screen

Modern web design is an ever-changing discipline, so how do you know if you’re getting it right? Like it or not, Google have become the ‘world internet police’ when it comes to dictating what goes in modern web design – so make sure you’re keeping the leading search engine happy if you value your rankings…. more »

Twitter glitch notifies users of own activity

Twitter

Several Twitter users have been bemused this week after receiving notification emails to tell them they have just favourited a tweet. Twitter routinely informs users if a tweet in which they are mentioned is favourited by another user; however, it seems an update has removed its ability to filter out when that user is the… more »

UK govt outlines plans to reach new online groups

iphone-410324_640

The ever-changing nature of online audiences is a challenge for any webmaster, but when you’re the UK government you have an obligation to keep pace with how people use the internet. In its new Government Communications Plan, the Cabinet Office has set out exactly some of the trends that the government is responding to. “Societal… more »

Spring Trends for Digital Interaction

You are building a relationship with people who may continue to use your product for the next 25 years. Those interactions that you have, particularly through social streams that you can get through digital, are super valuable. It would be a shame not to invest in that. Chris Moody, Creative Director at Wolff Olins, speaking… more »

New Year’s Resolutions

Kat Halsall

The New Year is the perfect time to reflect on the success or pitfalls of the previous year’s efforts, revisit goals and targets and revise your marketing strategy. Be honest with yourself when you assess what worked for you in 2014, stop throwing money at mediums that aren’t working for you, your budget may be… more »

It’s Beginning to Look a Lot Like Christmas!

Presents under the Christmas Tree

There’s only ten days to go until Christmas and many of us will yet to have finished (or even started!) our Christmas shopping. So it’s now that we pound the streets or jump online looking for those elusive gifts. For those keen to avoid the hustle and bustle of the shops at this time of… more »

Measurement matters in online marketing

Online Percentage

What matters most in online marketing? Is it crafting the perfect marketing message, reaching the most potential customers, or the total number or size of orders placed? The answer, according to a Google Analytics Blog post, is measurement, which allows you to track the performance of all of the different aspects of your online marketing…. more »

Amazon adds to autumn dates for online marketing

amazon halloween

Last week we reported on some of Google’s red-letter dates for online marketing in the run-up to Christmas, including the traditionally busiest days for online and real-world shopping, as well as for mobile retail-related searches. Now Amazon have issued their own calendar of key dates throughout this autumn and up to Christmas, aimed at affiliates… more »

Christmas: The online marketing opportunity that never sleeps

christmas

Like it or not, Christmas is on its way, and time is fast running out to make sure online marketing campaigns are timed to coincide with the greatest opportunities that come with the biggest retail holiday of them all. Google have published a calendar on the Inside AdWords blog, showing the extent to which “shopping… more »

Avenues to online marketing Manchester firms can use

online marketing

There are many different types of online marketing Manchester firms carry out, from on-site SEO to link-building, pay per click (PPC) and banner advertising. A Google Webmaster Central Blog post goes beyond this, pointing out the potential to create social networking profiles, appear on online maps, and so on. But what are the best methods… more »

Boom time for online marketing as ecommerce intentions double

ecommerce

Online marketing is undergoing an unprecedented boom time, with many categories of ecommerce seeing buying intentions double and even triple. According to a Nielsen report, more than half of the 22 product categories it tracks have seen shoppers’ buying intentions double since 2011, with several tripling in that time. The list of high-growth segments is… more »

Print vs. Digital: Which is Best?

sian_t_umb

Print media is often neglected these days as a less important part of branding and marketing. With tighter budgets and deadlines I can see why it is falling by the wayside, in favour of shiny new interactive media, but I still think it has great value. Henry Jenkins, celebrated author on the topic, writes about… more »

Big Data, maximise the potential for your business

Richard_Blamire

Online growth and the ability to capture and manipulate data like never before has led us to coin the phrase Big Data. Big Data is the latest buzz word in the internet world and something that already impacts on just about every UK citizen. It is something anyone who uses or trades on the internet… more »

Online marketing – the next step after Get Your Business Online Week

This week is Get Your Business Online Week, an initiative run in collaboration with Google and spanning some 43 states of the US – but with real-terms reach that stretches right around the world. During the week, Google have been handing out tips on how to get a business online, including the initial steps towards… more »

The Golden Age of the Silver Surfer – but no LOLs, please!

So-called ‘silver surfers’, who use the internet during their retirement years, are no longer just a niche audience: this is their Golden Age. Figures from Mintel show that the Baby Boomer generation have no desire to be thought of as being ‘old’, even though the coming decade will see many of them reach their ‘senior’… more »

When it comes to online, teamwork counts!

Richard Blamire

In the pursuit of excellence in all things digital we often find ourselves brainstorming ideas or searching for the latest websites and online tools from which to gain inspiration and insight for our clients. This research and passion for staying at the cutting edge is what enables us to deliver exciting and innovative projects for… more »

How a digital marketing agency can help you be better in 2014

The new year is well underway, and most of us are back to work – but as you begin to assess your business plan for the coming 12 months, there’s good reason to consider incorporating a digital marketing agency into your campaign. Duane Forrester, senior product manager at Bing, wrote in a recent post on… more »

Low cost delivery – delivering sales this Christmas

Richard Blamire

With the announcement that in the New Year retailer Morrison’s intends to offer home delivery from their new online store for just a pound (compared to Tesco and Sainsbury’s, minimum £3 and £2.99 respectively), it got me thinking just how important reduced postage and packing costs are to successful online sales. The retail world has… more »