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Mobile marketing

Mobile Google rankings to overtake desktop

zzelle

With every 7 out of 8 minutes spent on media being on mobile devices, and more than half of searches made on Google are on mobile, it’s clear that mobile internet use is increasing. And with mobile overtaking desktop use, Google is encouraging mobile usage even more. Last year, we were made aware that Google… more »

Are dating apps the ultimate platform for marketing?

louise3

  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

What IS mobile-responsive website design?

mobile

More and more website owners are catching on to the need for mobile-responsive website design, in order to avoid being penalised by Google in its search results for queries conducted from a mobile device. Known as Mobilegeddon, this is one of the search engine’s major updates of recent months, and it affects anyone with a… more »

#mobileaggedon

Wayne

Today’s the day; the supposed #mobileaggedon people like us have been talking about since the end of February, when Google announced their impending algorithm change. It’s been much talked about over the last couple of months and we’ve been working hard to ensure our clients were aware of the potential implications of ignoring the warnings… more »

‘Mobile-friendly’ is crucial for Google searches from April

google

As of next month, mobile searches conducted on Google will give specific preference to mobile-friendly websites in their results, making responsive web design more important than ever. For several years now, responsive web design – the ability of a website to correctly respond to work in mobile browsers and at smaller screen resolutions – has… more »

Spring Trends for Digital Interaction

You are building a relationship with people who may continue to use your product for the next 25 years. Those interactions that you have, particularly through social streams that you can get through digital, are super valuable. It would be a shame not to invest in that. Chris Moody, Creative Director at Wolff Olins, speaking… more »

At-the-match web access finally kicks off

Stadium

Marketers love a captive audience, which goes some way to explain why local SEO is such a growth industry – but ‘audiences’ in the literal sense have always represented something of a challenge. Anyone who has ever attended a major sporting event will have shared in the frustration of wanting to text or tweet about… more »

Big Data, maximise the potential for your business

Richard_Blamire

Online growth and the ability to capture and manipulate data like never before has led us to coin the phrase Big Data. Big Data is the latest buzz word in the internet world and something that already impacts on just about every UK citizen. It is something anyone who uses or trades on the internet… more »

Digital Adventures

caroline

My working life is all about increasing our clients’ online presence and enhancing time online. We aim to maximise the experience for your online audiences and often, engage them online for longer.  However, when I’m away from work, I wonder about the amount of time we spend online, particularly socially and recreationally and how it… more »

‘Mobile is the future’ says Bing

If you are not already investing in responsive web design, optimisation for mobile devices and compatibility with touchscreen interfaces, 2014 may be the year to do so. According to a Bing blog post, webmasters who fail to invest in catering for a mobile audience during the current year will fall behind the pack. Senior product… more »

M-commerce ‘is not about mobility’

Considering that most technologically minded households now contain a laptop and a smartphone, along with potentially a tablet as well, you might imagine that most m-commerce would take place outside of the home. For instance, if you have a desktop PC or a laptop that rarely leaves the house, you would arguably use that for… more »

Google Goes Gaga

Nat

Google’s mission statement from the start was “to organise the world’s information and make it universally accessible and useful”. Google has been very successful in its mission and now dominates the digital world in most areas including search, software, online advertising technologies to name a few. With its acquisition of video sharing website, YouTube, in… more »

Google urge publishers to compare mobile and desktop traffic

desktop-v-mobile

Google have urged their AdSense publishers to compare their traffic from desktop and mobile devices – and how the ratio between the two is changing. In a post on the Inside AdSense blog, mobile specialist Federico Gomez Kodela explains that it is likely most publishers will see a long-term shift towards mobile traffic. He writes:… more »

How much should our children be learning from smartphones and tablets?

Natalie Johnson

At times, mobile devices such as smartphones and tablets can be a godsend for any parent and can be great for keeping children entertained. However, are we starting to rely more heavily on these devices at the detriment of doing normal activities such as reading to our children, teaching through unstructured play, playing outside and… more »

UK mobile users ‘are a passive audience’

New research from Nielsen indicates that UK smartphone users are much more passive on social networks than, for example, their Japanese equivalents. Both countries have a high level of mobile usage, with smartphones particularly predominant in the UK, where 61% of people own a modern handset, compared with 24% in Japan. However, the widespread availability… more »

Mobile marketing activities should plan for the end of the ‘duopoly’

Mobile marketing activities – including online marketing of websites aimed at smartphone devices and tablets – may need to be revised in the months to come. If a market led by a single operator is a monopoly, then the mobile space has been a ‘duopoly’ in recent years, with Google’s Android platform dominating and Apple’s… more »