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Affiliate Marketing

Premier League club’s marketing appeal

Tom Kerwin

The 2016/2017 Premier League football season is vastly approaching and many of our favourite teams have new commercial sponsors and partners. We decided to have a look at the colossal amount of money these global brands spend on such marketing activity. Just last week Richard Branson’s Virgin Money teamed up with Manchester United as their… more »

Are dating apps the ultimate platform for marketing?

louise3

  For obvious reasons, you’d expect users to be more focused on finding a dishy date rather than clicking on and engaging with ads, right? As busy schedules and other commitments flourish, often people’s love lives suffer, resulting in online dating’s popularity growing rapidly. Brands have seen this as an opportunity to introduce themselves into… more »

Avenues to online marketing Manchester firms can use

online marketing

There are many different types of online marketing Manchester firms carry out, from on-site SEO to link-building, pay per click (PPC) and banner advertising. A Google Webmaster Central Blog post goes beyond this, pointing out the potential to create social networking profiles, appear on online maps, and so on. But what are the best methods… more »

Print vs. Digital: Which is Best?

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Print media is often neglected these days as a less important part of branding and marketing. With tighter budgets and deadlines I can see why it is falling by the wayside, in favour of shiny new interactive media, but I still think it has great value. Henry Jenkins, celebrated author on the topic, writes about… more »

Big Data, maximise the potential for your business

Richard_Blamire

Online growth and the ability to capture and manipulate data like never before has led us to coin the phrase Big Data. Big Data is the latest buzz word in the internet world and something that already impacts on just about every UK citizen. It is something anyone who uses or trades on the internet… more »

Keeping Pace with Change

There are various aspects to online marketing; from web design and search engine optimisation to pay-per-click advertising and social media. However, one channel that is experiencing exponential growth is Affiliate Marketing. The performance marketing sector is buzzing this year, both in terms of deals being done and the explosive growth in the sector. E-Consultancy estimates… more »