What is the Key to Behavioural Targeting?
Behavioural targeting could well define the future of internet advertising. The principle is simply the better you understand users, the more accurately you can target the. But where do we draw the line in collecting and collating the data. And who’s going to draw it?
Behavioural targeting is no longer a fledgling technology. The first stage was simply looking at users’ behaviour and targeting them based on what they are doing right now. For instance, if a user had looked at an insurance website in the past hour, then they were a prime target for an insurance ad.
However, the second stage has moved thing on much further. The question now is to understand users enough to predict what they haven’t even done yet. By looking at independent threads of information collected on a user’s behaviour the aim now is to predict what products they may be interested
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