M-commerce and its Importance to Web Design
Unlike the US, many retailers in the UK have been quite slow to embrace – m-commerce. In the ever changing world of web design, it is vital that e-tailers keep on top of customer demands, especially in the current market conditions.
When you consider that the number of people accessing the internet via their mobile phones has grown exponentially in the past year, it seems inconceivable that many retailers in the UK do not have a website with m-commerce functionality. Especially as this pace of growth is only going accelerate as SmartPhone innovations become increasingly sophisticated.
While many retailers have released i-phone applications, most of these are ill-conceived and not supported by a mobile website; therefore, user ability has been compromised.
The message for e-tailers is clear; if you want to introduce an element of m-commerce into your marketing mix, make sure your mobile proposition is consistent and you have applied the same standards of web design as you have on your main site. Only then can the potential of m-commerce be truly realised.
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