Getting Through with Web Design
Some surveys estimate that the average Briton faces 3,000 marketing messages a day. Therefore, when faced with an advert – either on or off-line – we change the channel, hit mute, block our cookies or leave a website.
Therefore, over the past decade brands and their agencies have increasingly targeted our conversation and sought to invade editorial when we are least expecting it. First it began with manipulating social media platforms such as FaceBook and Twitter, now they are engaging in more stealth and subversive marketing tactics.
But why not just get it right in the beginning? Regardless of demographics, every marketeer wants to communicate their brand to an engaged and interested consumer. When are consumers more engaged and interested than when they have sought your website, found it and are then browsing through what you have to offer?
We are not saying that social media marketing doesn’t have a place in the mix, but simply that if you get it right from the point of web design, users will ‘WANT’ to engage with your brand elsewhere, rather than simply clicking on.
0161 941 5330
