First Internet Blog- latest industry blog

As anti-spam protocols become more and more sophisticated, and the e-mail market becomes increasingly saturated with brands, each trying to get their message across. How can you ensure your e-mail campaign not only get delivered, but also results in that most important click-through?

While deliverability and conversion continue to be pressing issues for email marketing, it doesn’t seem to have stopped most brands from allocating a significant proportion of their marketing spend to the activity. Indeed, according to E-consultancy, brand owners spent an estimated £178m in the UK last year on email marketing. However; due to the increasing sophistication of anti-spam technology, it is very likely that a high proportion of those emails were never delivered into actual inboxes.

So, how do brand owners ensure they deliver fully rendered electronic communications into the right mail boxes? Well, according to most observers , the best way to ensure e-mails are delivered and converted into sales, is to obey the basic rules of any marketing activity: build a credible relationship with consumers and only target the right people, with offers they want.

Simple, eh?!

For more information about e-mail marketing call us on 0161 941 5330 or email us quoteme@firstinternet.co.uk

E-mail marketing has been an important part of the online marketing mix for some time. However, the tools and techniques the e-mail marketing industry deploys and the data it relies on are becoming sophisticated by the day.

Spend is rocketing as more and more brands turn to e-mail to complement or replace traditional direct marketing channels, e-mail is the primary reason consumers go online and it is important brand’s considering implementing an e-mail marketing strategy- after web-design – capitalise on this without alienating their core audience.

Every genuine e-mail communication needs to be relevant and timely to ensure response for clients and a positive reaction from the consumer. The best advertisers are reaping the benefits of a transparent and accountable marketing channel and – if it continues to be executed correctly – e-mail marketing looks set to inherit the mantle of direct marketing.

In tomorrow’s post, we look at the challenges facing this fast-growing medium and how technological advances are making them easier to overcome.