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Here at First Internet, we always encourage our clients to see their online activity as one element of their whole marketing mix. Indeed, for us, our most successful online campaigns have been those which integrate all online activities, from web design and PPC to SEO and Affiliate Marketing.

Today, a recent report by Sky.com has shown that consumers are now demanding that brands take integration online, one step further. According to research by Sky Media more than one in three customers interacting with red-button campaigns go on to buy the advertised brands online for the first time.

Love him or hate him, the legendary co-founder of computer behemoth Microsoft has had a bigger impact on the communications industry and web design than any other individual.

On a personal level, his influence can be tracked back 25 years to a time before PC’s and easy-to-use software applications. Students today have a PC on every desk – as do most homes, as Gates famously predicted – and the thought of writing anything long hand is an anathema.

And without the PC would the internet become so all-encompassing and ubiquitous or –subsequently – web design so advanced?

No doubt computer technology would have developed apace with or without Gates, but I suspect the world – and especially the world of media – would have been a very different place without his drive, vision and influence.