A Window Into the World of Web Design

Ralph Lauren transformed the concept of both window–shopping and web design, by announcing the launch of an interactive window that aims to bridge the virtual retail world with that of bricks and mortar: Shoppers on London’s Bond Street and Milan’s Via Montenapoleone can now use a touchscreen on 78-inch shop “window” to buy clothes. The shopper who was previously thwarted by restrictive opening hours now has the opportunity to interact with the brand in a whole new way. If you are considering web design, one of the key questions you have to ask yourself is: “which technologies do I use to get my message across online?”

The answer to this question will stem from your consumers, who hold the power in the battle of online spaces. Yes, you have your website; but consumers now expect to interact with your brand as opposed to having it fed to them. How you take advantage of the many technological innovations in web design is vitally important so that you don’t end up in the quagmire of adding unnecessary bells and whistles to you website – which are detrimental to customer experience. This distinction is crucial: technology should be used to aid customers and to allow enhanced customer service through better web design.

The most important thing is that your web design is creative in empowering the user; using the right mix of cutting edge web design and customer insight to strike up a relationship with your users will ensure they act as your brand ambassadors, on and offline 24/7.